In the midst of the Great Recession, I find it ironic that Network Solutions – already a target of criticism for nuisance up-sell advertisements and expensive domain registration – has decided to reinvent the wheel. While businesses everywhere are forced to downsize and get back to the basics of delivering value, Network Solutions has decided to go in the opposite direction by burdening their existing customers with new proprietary terms for familiar products and services. They’re all prefixed with “ns” for “Network Solutions,” ostensibly to serve a misguided campaign to supplant 100% of the Internet’s existing competition not by virtue of delivering value, but simply through re-branding. Apparently they’re under the delusion that either (A.) customers will come to adopt the term “nsWebAddress” instead of “domain,” or (B.) customers will be so impressed by their ambitious marketing they’ll forgive Netsol for confusing them, and won’t cancel their renewals. (Of course, you have to first find the renewals screen in order to configure it.)
That someone convinced Netsol upper management to invest heavily in a more bloated user experience – alienating existing customers and probably scaring off new business, both unsolicited and through potential referrals – is almost too hard to believe. Reminds me of a line from Walk Hard: The Dewey Cox Story. Three days into a marathon LSD-induced trampoline session, a bearded, bouncing Dewey announces to his manager ”I’m reinventing music, into something I call schmusic!”
Could it be an elaborate prank?